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Case Study · Full Brand Identity
A complete visual identity system for a Zimbabwean breakfast-foods house: logo suite, colour and type standards, and a packaging design language carried across coffee, honey, granola and oats.
Brand Overview
Breakfast Basket (ZW) is a Zimbabwean breakfast-foods house producing coffee, honey, granola and oats for local and regional shelves. The brand needed one identity system that could hold together across a genuinely varied product range: a bold single-origin coffee, a delicate honey jar, and a family of cereal packaging, without splintering into unrelated designs per product.
We built a master brand system anchored on a wheat-and-ribbon mark, a fixed three-colour palette, and two paired typefaces, then applied it as a flexible packaging language: a striking export-facing black-and-gold coffee line under its own sub-brand name, "Inzovhu," alongside cleaner, illustration-led packaging for the honey, granola and oats range.
Identity System
A horizontal lockup for primary use, a stacked mark for square and narrow formats, and a reversed white-on-navy version for dark packaging and merchandise.
Colour System
A fixed three-colour system carried across every touchpoint, confident enough for export packaging, warm enough for a breakfast table.
Type System
Two paired display faces: a tall serif for structure and authority, and a looping script for warmth. Neither is used for body copy, only for the wordmark and headline moments.
Applications
Click any product to view it larger. The coffee range runs under its own sub-brand, "Inzovhu" (Shona for elephant), with a bolder black-and-gold identity for export; the wider grocery range keeps closer to the core white-and-illustration system.
Coffee · Whole Bean
Coffee · Ground
Coffee · Drip Bag
Coffee · Flat Artwork
Honey
Cereal · Granola
Cereal · Granola
Cereal · Granola
Cereal · Oats